About Us

Wimmera Super Meat Market (WSMM) was founded by our late father, Johannus van Dyk, in the early 1960's. He was a smallgoods manufacturer using recipes brought from his native Holland. Dad was passionate about meat and meat products.

By the 1970's it was obvious that a retail outlet was needed to serve and cater for our expanding loyal retail customer base.The shop opened in Pynsent Street, Horsham in 1974. At the time WSMM opened, it was one of the first self-service butchers to be established in Australia.

Today we still operate with the same format, in the same premises.

Dad retired from the business in 1990 to make way for the second generation to manage the family business: John has been involved since 1959 and Dominic since 1978.

From day one we’ve been committed and focused on our quality and service, which are encapsulated in our core values:

PASSION:  Reflected in our family's combined 129 years of service to our customers 

REPUTATION:  We are here to serve, everything else comes second 

EXCELLENCE:  We and our team will not compromise on quality of product or service 

INTEGRITY:  We have a guarantee and we mean it 

INNOVATION:  Never stops!


John van Dyk, CEO 
Dominic van Dyk, Operations Manager

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Photos courtesy of the Wimmera Mail-Times

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